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Our global networkFor Media proudly collaborates with leading sports organisations and rights holders worldwide. Our expertise empowers them to expand their reach, enhance engagement, and achieve their commercial objectives. Through strategic partnerships, we help bring world-class sporting events to a global audience.
2019/20 — 2026/27
Since For Media took over, the RFEF claims the value of the Copa del Rey rights has "skyrocketed" in all markets for the three-year cycle from 19/20 — tripling the amount received in 2018, when the sale of the rights was managed by the top-flight LaLiga. Rights sold to over 200 countries.
For Media proudly partners with many esteemed broadcasters and agencies globally who are market leaders in their industry. Our clients trust us to provide them with expert knowledge and insight to assist them in achieving their business objectives.
We believe in building genuine relationships with our clients, understanding their unique needs, and delivering tailored solutions that drive sustainable growth.
Striving to be a trusted advisor and a driving force in the success of our clients.
30+ years of experience in high profile transactions in the sports media world.
Long-standing relationships with esteemed broadcasters and rights holders.
Building genuine relationships with our clients, understanding their unique needs.
Staying ahead of industry trends, leveraging our extensive network to create impactful opportunities.
Delivering tailored solutions that drive sustainable growth.
For Media Sports Management, the Dubai-based rights consultancy headed by Emanuele Villari, has struck a new deal with SL Benfica to handle international distribution of media rights to the team's UEFA Europa League second qualifying round home match against Switzerland's FC St. Gallen, scheduled for July 30.
The sales remit is worldwide, excluding Portugal, where the game will be shown on the in-house Benfica TV, commercial broadcaster SIC and new market entrant LiveMode TV.
For Media has been a long-term Benfica client.
International broadcast rights to the UEFA–CONMEBOL Club Challenge, a one-off match between the winners of the UEFA Europa League and the Copa Sudamericana, are being distributed by the For Media Sports consultancy.
The match between Sevilla of Spain and Independiente del Valle of Ecuador takes place at 10pm (CET) at the Ramón Sánchez Pizjuán Stadium in Seville.
For Media Sports, which has offices in Dubai and London, said that its distribution remit excludes the rights in Spain and Ecuador. The agreement for the third-party rights was struck with Sevilla, For Media Sports said.
UEFA and CONMEBOL, the governing bodies of Europe and South America, respectively, are strengthening ties with the recent launch of the Club Challenge.
In December 2021, the two confederations renewed and extended their Memorandum of Understanding and announced that London would host a new 'Finalissima' event between the reigning champions of the European Championship and Copa América. Argentina won the inaugural match after beating Italy 3-0 at Wembley Stadium in June 2022.
The first edition of the Club Challenge is named in honour of former Sevilla player Antonio Puerta, who died in 2007 aged 22 after suffering a cardiac arrest.
125 million households will be able to follow Real Madrid – FC Barcelona live on ABC, in the first Spanish football Clásico broadcast openly in the country.
The Super Cup final that Real Madrid and FC Barcelona will play on Sunday will be the first Spanish football Clásico that can be seen on free-to-air television in the United States. The ABC channel will send the signal to 125 million homes throughout the country, with retransmission in English; a figure that is added to the cable broadcast that will be made, in this case in Spanish, by ESPN Plus and ESPN Deportes, with a potential audience of over 100 million people.
The Super Cup, thus, makes history again in terms of its media coverage. The interest aroused by this competition, with the exciting final four format that is experiencing its fourth season, is clear from the fact that more than 150 countries are awaiting developments in the tournament. They are now joined by free-to-air television in the United States, which alone represents a simply astronomical potential number of viewers.
More than 200 journalists, both Spanish and international, allow with their work worldwide coverage that accounts for the renewed interest in this competition.
RFEF have signed a multi-year agreement with Saudi Sports Company for the exclusive rights to broadcast the Copa del Rey in the MENA region starting 22/23 season.
Christian Peer of Saudi Sports Company said: "Copa del Rey and Spanish football is held in high regard and has a passionate following within Middle East and North Africa. We are delighted to be able to offer this premium competition to all the fans in our region."
The deal was brokered by Stephen Riome of For Media Sports Management in Dubai who added: "We are delighted to have brought together the Royal Spanish Football Federation and the Saudi Sports Company. With over 100 years of history, the Copa del Rey represents one of the most exciting and historic European cup competitions and is set to entertain SSC's discerning sports viewership for years to come."
Liga Portugal have signed an agreement with Saudi Sport Company for the exclusive rights to broadcast the Allianz Cup in the MENA region for season 22/23. Tiago Madureira, Executive Director of Liga Portugal said: "We are very happy to have such an important media partner in the Middle East and North African region as Saudi Sports Company. The agreement supports the League's goal in gaining wider international exposure for Portuguese football and the Allianz Cup."
Christian Peer of Saudi Sports Company said: "We are delighted to announce we will be broadcasting the Allianz Cup exclusively across MENA, Liga Portugal are a valuable partner. We've already been showing the Portuguese League on SSC this season, and adding the Cup strengthens our partnership."
The deal was brokered by For Media Sports Management, Liga Portugal's exclusive Media Advisor. Stephen Riome of For Media in Dubai added: "We are very pleased to have brought this premium European national cup competition to SSC's extensive sports viewership across the MENA region."
Dubai and London based For Media Sports Management will distribute the games worldwide for the Portuguese League Cup (Allianz Cup) for the next two seasons.
Liga Portugal and For Media Sports have reached an agreement to allow the company based in London and Dubai to market and distribute the international media rights for Allianz Cup matches in the 2022-23 and 2023-24 seasons.
Liga Portugal joins forces with a company with recognised experience in the marketing of media rights, with partners in several of the main international markets and in various sports, thus strengthening the bet on the internationalisation of the Allianz Cup, one of the goals set by the Board for the future of the League Cup.
Emanuele Villari, Managing Director of For Media Sports said: "Our aim is to expand the knowledge around this growing competition to more of the market, taking advantage of the new and appealing formula, with the tournament having an exacting format of the Final Four played in one venue."
Tiago Madureira, Executive Director of Liga Portugal said: "We are pleased to be collaborating with an international media agency such as For Media Sports, they bring significant industry expertise, and we look forward to working with them."
"SportBusiness understands that the FSHF appointed For Media Sports Management, the rights consultancy headed by Emanuele Villari, to advise on the domestic rights sales process. For Media has also been brought in to advise on the international rights sales.
For Media recently sold international broadcast rights to Benfica's home friendly against Newcastle United and also the Lisbon side's UEFA Champions League third qualifying round match against FC Midtjylland. For Media also recently acquired the rights to distribute mixed martial arts' Brave CF promotion in South Africa and struck a deal with the SABC, the public-service broadcaster in the country."
"For Media Sports Management, the agency based in Dubai and the UK, has been awarded exclusive international video and data rights to the UAE Pro League as part of a wider remit with the league body, SportBusiness understands.
The agreement will run for three seasons, from 2022-23 to 2024-25.
Along with the acquisition of the video and data rights internationally (excluding the Middle East and North Africa), For Media is working with the UAE Pro League on distributing media rights internationally and finding sponsors.
The 2022-23 UAE Pro League season kicked off last week.
Emanuele Villari, For Media's managing director, said: "We are very excited to be working with such an esteemed football league, we are proud to be part of the effort to attract wider international audiences and support the growth strategy.""
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